Apple Arcade Adding World's Most Downloaded Mobile Game and More

Apple Arcade will be adding five games on Thursday, December 4, including endless runner Subway Surfers, the world's most ...
Variety

Video Game Adtech Company Overwolf Doubles In-Game Ad Sales to $100 Million in 2024 (EXCLUSIVE)

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...
Marketing Dive

Snap’s new app ad formats aim to lower CPAs, drive reach

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...
MediaPost

Reddit Tests Customizable, Playable Ad Types

Reddit is testing a customizable interactive ad format with select advertisers. "Interactive Ads" introduces various ad types that invite Reddit users to "play, participate, and explore directly ...
Front Office Sports on MSN

Solitaire App Pushed by ESPN Stars Faces Suit Over Bots, ‘Rigged’ Games

Papaya Gaming was promoted by Stephen A. Smith and others. The post Solitaire App Pushed by ESPN Stars Faces Suit Over Bots, ...
MacRumors

These Four Games Are Coming to Apple Arcade

Apple today announced that four additional games will be added to the Apple Arcade library on Thursday, August 7, including Play-Doh World. Exclusive to Apple Arcade, Play-Doh World lets you create ...