Gatorade's new strategy to promote a "before, during and after" approach to hydration, as previously re-reported, will come to life in a campaign breaking tonight on telecasts of the NBA playoff games ...

As Serena Williams sets her sights on this week's U.S. Open, Gatorade is reliving her dominant career in pixelated form. SEE ALSO: Serena Williams is one of the most dominant athletes in any sport, ...

It has been nearly seven months since the Celtics last saw the Oklahoma City Thunder, a game that ended with a C's buzzer-beater that gave them a 100-99 win. The winning 3-pointer was drained by ...