Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering them through social media, according to a new Beano Brain report. Nostalgia lets parents and kids bond over ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

As a mother of two little girls, I expected that puberty would be a tempestuous time for our family, full of emotional roller coasters and bodily changes. I just didn’t expect it to happen so soon.

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. Tween-targeted U.S. franchises such as Hannah Montana, The Suite Life of Zack & Cody, ...

Can we all agree that going to the pediatric dentist has gotten way better than when we were kids? Nowadays, the fluoride comes in watermelon flavor, they stream Descendants on the ceiling and very ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Tween Magazine has taken off with preteen readers and is a mix of fun and educational content. The Return of Childhood: Print Magazines Are Filling a Gap Tech Can’t People still crave what’s tangible, ...