Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

However, executing global marketing campaigns remotely can be much more challenging than it might seem at first. As professionals can work anywhere in the world, challenges like time zone ...

Saucony - the "Original Running Brand" from Wolverine World Wide, Inc. - has taken the sneaker world by storm with their ...

The Global Shrimp Council (GSC) launched its first global shrimp marketing effort at 2025 Seafood Expo North America (SENA) in Boston, Massachussetts, U.S.A., unveiling its Happy Protein campaign.

Eugene Lee, McDonald’s international chief marketing officer (IDL), has announced his exit from the company after a 15-year ...

Maker’s Mark is appealing to hard work and passion in its new global campaign. “Perfectly Unreasonable” is ... The company has been investing in marketing its products to U.S. consumers. For example, ...

The digital marketing landscape has just witnessed history in the making. Tariq Mushtaq Khatri, a rising star in the w ...

Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, UK ...

EngageLab, a world-leading customer engagement platform, specializes in addressing the unique email campaign challenges faced by global top B2B e-commerce platforms. With its cutting-edge email ...

Saucony's Global Chief Marketing Officer. "Our Run as One campaign is a celebration of the shared journey that people around the world embark on every day. Whether you're a seasoned marathoner or ...