Launching a global marketing campaign to reach those markets provides enticing benefits: consistent messaging, exciting visuals, brand recognition and the opportunity to build once and use everywhere.

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Global advertising and marketing spending continued to rebound in 2022 -- rising 7.9% to $1.568 trillion in 2022 -- but it will decelerate slightly this year due to macroeconomic challenges ...

Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss RSVP for 24 hours’ worth of free marketing tips from experts at top brands like Google, Amazon, Pinterest ...

How do you think globalization and the growth of the Internet is affecting, or is likely to affect, global brand marketing strategies — particularly in terms of language?

TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...

In the changed post COVID-19 business landscape, the global market for Marketing Data estimated at US$52 Billion in the year 2020, is projected to reach a revised size of US$197. 2 Billion by 2027 ...