Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Fundamentals might be boring to practice, but they are the foundation of every good golf swing. Watch any great golfer and you’ll notice that they have an incredible grasp of the fundamentals. This is ...

When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There's also another key part of the club that often ...

The perfect golf grip is one of the most important factors that determines success in golf, and this crucial fundamental of the golf swing is something all amateur golfers can master with the right ...

On a scale of 1-10, how tight is your grip pressure in the golf swing? The tricky part about measuring it is that it’s highly subjective. One golfer’s “loose” grip might feel like another player’s ...

Earlier this week, I shared a video on my Instagram of the best ball striker in golf, not hitting the golf ball. Well, technically he hit a ball, but only at the very end of the video. For almost 20 ...