In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...