There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google ...

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads. The document is over here and says: Ad ...

Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more ...

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

The strength shown by Google parent Alphabet Inc. in its core search business is a positive signal for health digital ad trends through the third quarter at Meta, Amazon, Pinterest and Trade Desk, ...