LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the benefits of social media analytics tools for marketers. For every ...

In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we ...

Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session ...

The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...