It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. Tracking ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...