Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

New online ad model pays out when an ad leads to a specific action instead of whenever an ad is clicked Google is expanding a test it began last year of PPA (pay-per-action) ads, an ad format that is ...

According to the tech giant, the upcoming update will enable Google to use users’ purchase data — such as Google Pay ...

Google has upped its ‘viewability’ (whether an ad is actually visible on a page) offerings, with the aim of allowing brand advertisers the most out of the web. To do this the search engine is now ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...