Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

New online ad model pays out when an ad leads to a specific action instead of whenever an ad is clicked Google is expanding a test it began last year of PPA (pay-per-action) ads, an ad format that is ...

Google has upped its ‘viewability’ (whether an ad is actually visible on a page) offerings, with the aim of allowing brand advertisers the most out of the web. To do this the search engine is now ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...