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Study Identifies ‘Neural Loyalty’ as Key to Bridging Gap Between Sustainable Intentions and Consumer Action
Investigating sustainable consumer behavior, new research highlights emotional and cognitive drivers, with neural loyalty ...
One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...
As a global innovation and design firm with multiple offices that work on a range of consumer and medical products and services, Continuum had long been engaged with the process of making their work ...
One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...
Editor's note: This story is available via the Harvard Business Review. It and other HBR stories are provided to our subscribers on our website (and in our daily emails) as an added value to your ...
This week in Bonn, Germany, thousands of negotiators from the public, private and nonprofit sector will gather to discuss how the world should address climate change. The United Nations Convention on ...
Forbes contributors publish independent expert analyses and insights. I write about cultural & semiotic shifts impacting consumer behaviour. So where to we begin to shake off this complacency, and ...
Actions speak louder than words, and Zalando wants its well-meaning customers to take action based on their values. For the past year or so, the team has been looking to close the gap between what ...
Yes, people are buying green, but for different reasons than you might expect. Or, actually, maybe for the reasons you expect, but now you have them validated for you. That's the conclusion of a ...
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