A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

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Why are some brainstorming sessions extremely productive while others fall flat? Nicole Lipkin, a clinical psychologist, says in her book "What Keeps Leaders Up At Night" that it all comes down to ...

People often conform to others with whom they associate. Surprisingly, however, little is known about the possible hormonal mechanisms that may underlie in-group conformity. Here, we examined whether ...

You think your tastes are your own, but it may actually be that a hormone is making members of a group share the same preferences. METHODOLOGY: You can get oxytocin release by shaking someone's hand ...

Human beings are among the most cooperative species on the planet. Yet it’s not always safe to cooperate with a stranger. What if they don’t have your interests at heart? The ability to decide when to ...