No other casino company markets its player's reward program as aggressively as Harrah's Entertainment, Inc. Every casino in the country has a player's club, which essentially encourages loyalty, but ...
Many observers consider Harrah's Total Rewards program, which was rolled out as Total Gold in 1997 and renamed a year later, to be the gold standard of customer-relationship programs, Michael Bush ...
Jun. 5—IONE — An exciting night turned into a life-changing moment at Harrah's Northern California on Saturday as a Caesars Rewards member hit the $1 million cash lump-sum payout grand prize during ...
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