This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The holidays are coming, giving marketers an ...

Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first ...

The Hershey Co. is introducing the ONE Hershey model, bringing together its Sweet, Salty and Protein brand portfolios together under a unified U.S. commercial oper ...

Hershey unveils a unified US operating model integrating Sweet, Salty and Protein brands, streamlining leadership, accelerating innovation and positioning the company to lead next‑generation snacking ...

An iconic television commercial for Hershey's Kisses has gotten a very 21st Century refresh. Hershey's Kisses is the reason we have one of the most iconic of all holiday television commercials. Simply ...

HERSHEY, Pa. (WHTM) — The Hershey Company has announced significant changes to its current operating model by unifying its sweet, salty, and protein brands under one umbrella. According to The Hershey ...

Hershey said the ONE Hershey model combines execution of commercial activity across all three of its US categories and centralizes global brand marketing. The company noted that t ...