Add Yahoo as a preferred source to see more of our stories on Google. The radiator grill of a Horch 930 from 1939 is pictured during a rally to celebrate the 125th birthday of the automobile in the ...

Audi is gearing up to take a swing at the tier-one luxury market once again with the launch of a new Horch-branded Q9 SUV. It will be the first high-riding model to wear a Horch badge. Like Maybach to ...

The prestigious Pebble Beach Concours d’Elegance Best of Show award went to the 1937 Horch 853 Voll & Ruhrbeck Sport Cabriolet. The car belongs to Bob Lee, who won the award in 2006 with a 1931 ...

Audi is readying its rival against the Mercedes-Maybach S-Class with an uber-luxurious A8 facelift and for an added flavour, it plans to bring back the moniker ‘Horch’ with it. The name Horch finds ...

Not coincidentally, Audi is the Latin translation of his surname. He is the first of four interlocked rings that sit on every grille of every vehicle that rolls off those ultra-modern, ultra-efficient ...

Audi will push even further into the luxury car space, with a new flagship version of its A8 sedan that resurrects the old "Horch" name, it's reported. The upcoming top-spec A8 will take on cars like ...

Audi plans to revive the more-than-100-year-old “Horch” brand so it can stick the nameplate on a new facelifted Audi A8, according to a report by Automotive News. If we backtrack slightly for context, ...

The 130th Annual General Meeting is full of surprises. In addition to electrifying the TT, Audi confirmed the launch of seven SUVs and “a new, especially luxurious and prestigious derivative” of the ...

Audi will use the 2021 Auto Guangzhou in late November for a revival of historic German marque Horch as an ultra-luxury sub-brand to challenge Mercedes-Benz Maybach. The Horch name will be attached to ...