In a world where everything Ferrari-branded commands a premium, this new Hot Wheels collection is a breath of fresh air. A quick, real-world anecdote: Walking through the Ferrari museum in Maranello ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the two companies have renewed their partnership, and there’s a whole new ...

Hot Wheelsis adding three major automakers to its partner roster, announcing new collaborations with Lamborghini, Aston ...

In October 2024, Mattel’s Hot Wheels and F1 announced a partnership to create Hot Wheels versions of F1 cars. The Mattel products were scheduled for release in 2025, and at the time of the ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...

December is Celebration Month here on autoevolution. Christmas is just around the corner, and after a certain age, things aren't quite as joyful as they used to be. But regardless of how old you are, ...

Alex and Ani partnered with Hot Wheels on a new, limited-edition jewelry collection. The jewelry company and Mattel brand embrace nostalgia and sentimentality, with new charms, jewelry pieces and more ...

Pre-ordering Hot Wheels cars is fun and games until a certain point. My "diecast dealer" contacted me today with photos of all the products that just arrived at the warehouse, and I have no clue where ...

Batman is celebrating his 85th anniversary this year, and Mattel and Hot Wheels are capturing that landmark event at San Diego Comic Con. A new set of limited edition convention exclusive figures have ...

Mattel has partnered with the UK’s biggest YouTube group Sidemen (SDMN) to launch an exclusive Hot Wheels capsule collection of co-branded apparel and accessories. The co-branded collection includes ...