Bizcommunity on MSN4d
Social media's impact: Driving business strategies from marketing to ROI
What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...
Phys.org27d
The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...
Hartford Business Journal13d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Marketing4mon
How Social Media Is Impacting Gen Z's Mental Health [Infographic]
Three-quarters of respondents say they think social media has a negative impact on their mental health. At the same time, 80% of respondents say social media can have a positive impact on their mood.
Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...