A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Business owners without formal marketing backgrounds often mistake advertising and promotions for marketing. The bulk of marketing work takes place before an ad is ever placed, with a focus on ...

Opinions expressed by Entrepreneur contributors are their own. Now that you’ve outlined both your business and marketing objectives for the year, it’s time to get to work writing your business plan.