Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. No two agencies are alike. Even if they seemingly offer the ...