Businesses talk a lot about cultivating loyalty, yet when companies give the best deals to new customers, long-term customers can feel penalized for staying true to the same brands. Loyalty programs ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Use loyalty tiers and personalized incentives to drive engagement and sales. Optimize acquisition beyond paid ads by improving website funnels and UX. E-commerce competition is heating up and makes ...

Customer retention is crucial for retailers. Find out the potential of reward systems and other gamification mechanics for boosting shopper loyalty in 2026.

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...

Building a loyal customer base is essential for any business. Not only is retaining an existing customer more cost effective than acquiring a new one, but forming authentic connections with your core ...

The trades industry—plumbing, HVAC, electrical, and other essential home services—has long prided itself on providing reliable, critical solutions to customers. But as we begin 2025, new research from ...

MOOYAH is getting to know—and better target—its high-value customers a new loyalty app. Photo: MOOYAH Burgers, Fries and Shakes. Restaurant operators have long been trying to figure out the secret ...