More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

Investors need investment objectives to provide a clear direction for their portfolios. These objectives can help align their investments with specific financial goals, risk tolerance and time ...

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, they are firefighting. Firefighting is the concept of ...

Cost-effective learning in business requires that people know what to learn and why they are learning. But that is not enough. We should also evaluate the learning to make sure that the time and money ...

This guide looks at how investors can analyse their investment goals and objectives and align them with appropriate investment strategies. The first step to deciding what to invest in is setting your ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

Objective planning is a universally recognised career development process. In any job, you will be asked to set your own objectives and be given certain objectives that your manager expects you to ...

Stephen F. O’Byrne, Shareholder Value Advisors, examines the objectives of executive compensation and how to measure them ...