An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

Forbes contributors publish independent expert analyses and insights. Robin Ryan is a career counselor who covers job search and careers. Some people hate to write about themselves. That is what Mary, ...

You might approach your LinkedIn summary the way you do the "objective" part of your résumé — you would rather ignore it, or you're not sure if you need it, or maybe you're not even sure what, exactly ...

The navel gazing that’s typical in an outdated “objective statement” style resume header isn’t going to help you get ahead in today’s increasingly competitive job market. Instead, you should use the ...

Dear Sam: The part of my resume that I'm struggling with the most is my summary statement. Can you share some advice about how to write one effectively? I'm so used to having an objective statement ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...