Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...
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Inbound Marketing for Small Business: A Step-by-Step GuideAccording to HubSpot, inbound marketing costs 62% less per lead than traditional outbound marketing. This is particularly important for small businesses with limited marketing budgets. Inbound ...
Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.
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