The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...
Hosted on MSN27d
The 'dark side' of social media influencers and their impact on marketing and consumer behaviorThe deception and damage, and their impact ... Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).
Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.
As political tensions continue, students face the emotional aftermath of social media’s role in election discourse. The ...
Short videos are one of the most engaging types of social media content because they deliver information quickly and ...
Food and its production can have social and ecological costs that impact ... media campaigns can be an effective way to ...
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
The effects of social media content on the valuation of chocolate, Q Open (2025). DOI: 10.1093/qopen/qoaf003 ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results