As marketers, we can pair those channels together to create a strategy that's stronger than either one when used alone. Again: outbound marketing pushes out information to potential customers, whereas ...

Traditional outbound marketing may be killing your ... your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation ...

Inbound marketing is a strategy that focuses on attracting customers ... inbound marketing costs 62% less per lead than traditional outbound marketing. This is particularly important for small ...

There are two marketing strategies for generating leads: outbound and inbound. Outbound marketing tries to push a message out to potential customers. Outbound marketing activities include trade ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative initiatives.

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring local compliance.