Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though they're actually complementary, like salt and pepper. So, how do they work ...

Outbound MTAs allow CU Boulder personnel to provide materials to recipients while protecting CU Boulder’s IP. Inbound MTAs establish CU Boulder’s publication and IP rights arising from the sponsored ...

This is where inbound ... out printed materials that may not even reach the targeted prospect. According to HubSpot, inbound marketing costs 62% less per lead than traditional outbound marketing.