Inbound and outbound are really two sides of the same coin. Both are powerful lead generation tools that guide prospects toward resources they might find helpful. As marketers, we can pair those ...

Inbound and outbound marketing can both be valuable strategies for ... He has worked for Google/YouTube, the Travel Channel, and the New York Times.

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

Traditional advertising and outbound marketing efforts promote ... and sales through distribution channels. She is also a big fan of inbound marketing and is a certified Hubspot Inbound Marketer.