If it’s broke, fix it! Technology is moving at a furious pace and the world has actively migrated online, for everything from ordering a pizza to crowdfunding big screen releases. With 78% of internet ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

HubSpot made its mark by introducing the Inbound Marketing Playbook, a playbook that millions of brands across B2B SaaS and other industries implemented to attract and win customers. And it was a ...

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

As an engineer there is a lot to not like about marketing. It is imprecise and more about impressions than facts. People that study it in college don’t have to take calculus. It’s hard to measure and ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content ...

BOSTON--(BUSINESS WIRE)--At INBOUND 2023, HubSpot, the customer platform for scaling businesses, today announced the launch of HubSpot AI, its portfolio of AI-powered features for marketing, sales, ...