Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and ...

People are more likely to comply with our requests if they like us. Finding authentic similarities with those we wish to influence is a powerful, ethical way to create such liking.

Drawing insights from Robert Cialdini's book Influence: The Psychology of Persuasion, it breaks down techniques like commitment and consistency, reciprocity, social proof, authority, and likability.

Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful analysis of compliance, highlights a number of common explanations.