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Below, additional findings from the study titled "S-Net: A Study on Social Media Usage and Behavior" by Performics ... In addition, moms are more likely than other women to believe they can influence ...

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and revolutionizing engagement and marketing.

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

Social media channels, most notably Facebook ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

“A social media profile is important,” he added. Moran has teamed up with the speaker, consultant and author, Alan Weiss, on the book Million Dollar Influence: How to Drive Powerful Decisions ...

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Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris ...

Social media influencers realistically want to reach the largest audience possible. The more people that see their content, the bigger their influence will be. That’s why choosing the right ...