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Below, additional findings from the study titled "S-Net: A Study on Social Media Usage and Behavior" by Performics ... In addition, moms are more likely than other women to believe they can influence ...

(2011). “The Influences of Electronic Word-of-Mouth Message Appeal and Message Source Credibility on Brand Attitude,” Asia Pacific Journal of Marketing and Logistics 23.4: 448–472. Xie, K. and Lee, Y.

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Social media channels, most notably Facebook ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

“A social media profile is important,” he added. Moran has teamed up with the speaker, consultant and author, Alan Weiss, on the book Million Dollar Influence: How to Drive Powerful Decisions ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris ...

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As brands turn to more social media marketing avenues, they’re finding that influential content creators receive an excellent return on investment (ROI). “Brands are increasingly doling out dollars to ...