Journal of Consumer Research, Vol. 3, No. 1 (Jun., 1976), pp. 21-30 (10 pages) A general theory of motivation, derived from Tolman and Atkinson and his associates is applied to message processing. The ...

The Architecture of the Human Mind is an integrative map of how the human mind processes information and regulates overt behavior. It is based on Behavioral Investment Theory, which is a ...

The Canadian Journal of Economics / Revue canadienne d'Economique, Vol. 28, No. 1 (Feb., 1995), pp. 42-67 (26 pages) This paper surveys recent attempts to formulate a plausible and tractable model of ...