Instagram released a new feature that allows users to create an invite-only feed for Instagram Reels that only their invited friends can access.

Instagram says the Blend feed will reset every day. With how quickly social video algorithms change based on what you watch and interact with, it only makes sense for them to update frequently. For those sick of the same old video feeds on Instagram,

The new feature creates invite-only shared Reels feeds in DMs, giving users a way to swap content and discover each other’s tastes. When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious.