The campaign’s media plan includes buys on podcasts like “Good Hang” and “Armchair Expert” and a TikTok Branded Mission.

JCPenney has launched an innovative integrated marketing campaign --“New look. New year. Who knew!,” -- for the 2010 Back-to-School season. When it comes to marketing to teens, JCPenney has ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

PLANO, Texas – JCPenney has brought on board two new executives – one a branding ace and the other a marketing expert. Khristene Son recently joined the company as senior vice president for trend, ...

JCPenney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person shopping experiences, high-profile partnerships and “Really Big ...

JCPenney is again using the Academy Awards to introduce a new spring marketing campaign. ... Upcoming Events Brand Insider Summit QSR June 3 - 6, 2024, ...

Retailer JCPenney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game. Brand Marketing ...

ALBANY – Albany Technical College officials announced the college's participation in an exclusive “Suit Up” event at JCPenney, aimed at helping students prepare for their professional ...