JCPenney brand CEO points to new efforts to stir up sales at department store. The leader has seen some positive signs, even ...

JCPenney is taking shoppers from retail regret to retail redemption, offering value-driven customers a better way to shop for ...

JCPenney, one of the most popular American retailers, has been shuttering some of its stores since 2024. Amid recent changes in the economy and overall business trends, shoppers are wondering if ...

JCPenney is set to close several of its locations by mid-year. The retailer cited expiring lease agreements, market conditions and other business considerations behind its decision to shutter what it ...

JCPenney's new campaign, "Retail Rejuvenation," encourages consumers to rediscover the thrill of the find without the chaotic ...

The three-day program at the end of August aims to incentivize shoppers to visit JCPenney stores.

JCPenney thinks it has found the weakness in a retail strategy that keeps shoppers coming back for more.

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