Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

JCPenney detailed its Q4 strategy at a virtual briefing hosted by CEO Marc Rosen and Chief Merchandising and Supply Chain Officer Michelle Wlazlo. Guiding the seasonal playbook is a $1 billion ...

The Ratings Game J.C. Penney upgraded on turnaround strategy that steers away from apparel The retailer plans to reduce expenses while focusing on areas of greater consumer interest ...

JCPenney does wedding season on a budget amid turnaround The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis. As the ...

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...

To be one of them, just click here . The article J.C. Penney's Latest Turnaround Strategy, in 8 Key Quotes originally appeared on Fool.com. Dan Caplinger has no position in any stocks mentioned.

JCPenney’s “Make it Count” customer strategy and brand proposition is the centerpiece of the turnaround plan. The retailer went through rigorous data gathering to level set with its core customer base ...

With both J.C. Penney and Best Buy set to report earnings this week, marketers and analysts will be analyzing their turnaround efforts.

JC Penney chose those days because most Americans are paid on the first and third Fridays of the month. This clever strategy is designed to target the highest sales days.