In a humorous but all-telling piece about the ad industry's obsession with data, Jeff Goodby ponders the recent spate of data-analysis firms by agency holding companies and suggests that maybe Goodby ...

Goodby preached his creativity commandments to a crowd of creatives at the D&AD Festival earlier this week. Take a different route to work every day... ...or, if you ...

More than one in three people in advertising (37%) has low morale, and 60% say their morale is lower now than a year ago, according to Jeff Goodby of Goodby Silverstein and Partners. Seven in ten are ...

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 54 min ago By Matthew Savare - 4 hours 54 min ago By AJ Brustein - 5 hours 24 min ago By Ewan Larkin - 5 hours 24 min ago ...

Goodby Silverstein & Partners co-founders Jeff Goodby and Rich Silverstein have put that question to the test in a video, "Our Presdient," that they created with agency audio engineer Nic Dematteo.

Are you a print subscriber? Activate your account. 1 hour 7 min ago By Tim Nudd - 1 hour 49 min ago By Adrianne Pasquarelli - 2 hours 4 min ago By Tim Nudd - 3 hours 4 min ago By Garett Sloane - 5 ...

From Wikipedia, the free encyclopedia. Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby ...

Advertising Age reported yesterday that Goodby Silverstein & Partners of San Francisco has been awarded the estimated $300 million advertising account of General Motors' Saturn Corp. There was no ...

As in years past, many Super Bowl advertisers are guarding the secrecy of their 30-second spots with the zeal of a Kremlin intelligence operative. Even so, one thing seems certain: Gas-passing horses, ...

Chief marketers, entrepreneurs and leaders put their heads together in Miami this week to discuss change, creativity and purpose at the 18th annual Forbes CMO Summit. “We want to do something that’s ...