Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

"For a lot of households, the song "Let it Go" (from "Frozen") was on repeat," said Jessica VandeLeest. “In our house it was "Everything is Awesome" and we didn’t mind at all.” That second song is the ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as residents look to rehome or swap LEGO® collections. The locally owned LEGO resale ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...