Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

LEGO Has officially unveiled their first BrickHeadz sets in the Transformers lineup, and they’re more exciting than most BrickHeadz figures because you can build them in robot or vehicle modes. The ...

LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

LEGO has announced a retro-themed Transformers Soundwave set, which you can transform into a cassette player without disassembling it. You also get his two cronies, Ravage and Laserbeak, which ...

An impressive set for sure, the Lego Icons Optimus Prime is better off as a display piece than a toy as he can be a bit fragile. That being said, he can transform from robot to truck mode with ease, ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...

If you’re tired of having to choose between your Lego bricks and your Transformers at playtime, Hasbro and the Lego Group have teamed up to solve your problem. A new Optimus Prime kit, due out on June ...