Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance. I expected the dark-themed landing page to lose. Everything I knew about ...
Getting people to your website is only half the battle. The real challenge is turning those visitors into leads, custome ...
Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...
A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...