Roofs In A Box will unveil virtual staffing, AI lead nurturing, and intent data solutions designed to help contractors scale faster and boost profitability. At RoofCON, we’re excited to show roofing ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. By Toyin Adon-Abel Jr., ...

Chances are that you've heard of lead nurturing and are even using it, to some degree, within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure that long-term leads and ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Content marketing isn’t just about establishing thought leadership, sharing helpful information and driving traffic to a company’s website—it’s also about generating, nurturing and converting leads.