Christiana Jolaoso-Oloyede creates compelling content for B2B tech companies. She also empowers business leaders with unbiased data-driven information needed to run their SMBs. She has worked with web ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. When a customer steps through the doors of a retail location looking to ...

Nurturing leads is an important part of growing a business. According to Forrester Research, companies that are successful at nurturing leads generate 50 percent more sales-ready leads at a 33 percent ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...