For decades, Hindustan Unilever’s (HUL) Lifebuoy has been shorthand for hygiene. Its jingle — Lifebuoy hai jahan, tandurusti hai waha — was a promise wrapped in red and white packaging. The brand is ...

Explore an in-depth Lifebuoy case study on afaqs! covering marketing strategy, campaigns, innovations, and brand growth in ...

Winning Media Gold in The Drum Awards for Marketing APAC is Everything Everywhere All at Once from Lifebuoy and Unilever Vietnam. Here is the award-winning case study. So, breaking news: “Covid is ...

Concerned sailors have fished out a lifebuoy and a lighted buoy that belonged to the Russian cruiser Moskva, which sank after being hit by Ukrainian missiles, and handed them over to border guards.

The young scout from Lifebuoy's 2013 TVC resurfaced in memes on Twitter amid the COVID-19 threat. In 2013, he was ridiculed, but now, he's a hero. Amid the Coronavirus (COVID-19) outbreak, Bunty, the ...

Throughout its 30 years in Vietnam, Lifebuoy has remained committed to protecting public health, with a special focus on children to contribute to a healthier, stronger young generation. Present in ...

Lifebuoy is back on our screens with a familiar face and a fresher voice. Shah Rukh Khan, wrapped in a bathrobe and his trademark charm, brings more than just celebrity sparkle to the brand. He adds ...

10 years ago, Unilever soap brand Lifebuoy set out on a mission to educate one billion people about handwashing by 2020. The brand has hit its target, just as the coronavirus pandemic began – and put ...

Lifebuoy soap joined hands with Sehat Kahani; a leading telehealth provider to provide free medical consultation across Pakistan at an exclusive signing ceremony held at Unilever Pakistan Head Office ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. What to do if consumer needs change and the demand for your star product evaporates? Economic Darwinists would ...