The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney We hear it ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

This week Google, now a part of new holding company Alphabet, launched its updated logo design. The old logo design, created in 1999, was a serif typeface. The new logo is a colorful sans serif ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

When Raleigh unveiled its new $226,000 logo late last year, many people criticized the new look. Many more asked why in the world it cost so much. Other WRAL Top Stories Rod Brown is a branding ...

EVANSVILLE – Brand new season, brand new logo. Unable to play last year because of the coronavirus pandemic, the Evansville Otters unveiled a collection of newly designed logos, giving them a fresh, ...

The Democratic National Convention Committee has unveiled the official logo and branding of the upcoming 2020 DNC in Milwaukee. The convention’s “visual identity” nods to the Wisconsin state motto, ...

“Going forward, UVM will unify its brand message under a refined V logomark outlined by a shield,” wrote the University of Vermont’s strategic communications division. Image courtesy University of ...

SHEPHERDSTOWN, W.Va. — Shepherd University unveiled a new brand and logo on Monday, June 3. The branding brings the university together under a singular image across all administrative and academic ...