Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Subway has already made some changes to its rewards program, and customers are not happy. Here's what they have to say.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

LAS VEGAS, April 22, 2022 /PRNewswire/ -- For the first time, Caesars Entertainment (NASDAQ: CZR), the world's most diversified casino-entertainment provider, was honored to accept two Freddie Awards ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how rapidly retailers and customers are changing. Rory Bosman, Chief Sales & Marketing Officer at Ecentric ...