Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime customers more than newcomers.

Examples of modern solutions can include launching an immersive loyalty program app or integrating the ability to pay with points at checkout.

This is a new paradigm in how loyalty programs typically work, and the utility is that brands can attract new customers by giving loyal customers this flexibility.

Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can adapt to a slower-growing or contracting global economy by cultivating stronger relationships ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

KFC’s loyalty program, powered by Marigold Loyalty, is a prime example of each. Customers earn points for every dollar spent, unlocking access to exclusive content and a Secret Recipe Vault. KFC also ...

It’s the moment many of us have been waiting for. “Atmos Rewards” is the name of Alaska and Hawaiian’s new joint loyalty ...

Despite signing up millions of members, the loyalty program offering free fries and rewards points has yet to help the slide in store traffic.

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers ...

Carnival’s loyalty program, officially called the VIFP Club (stands for Very Important Fun Person), is designed to reward the cruisers who have sailed with Carnival the most. Members get ...

What is Rove Miles? Rove Miles is a new loyalty program that launched earlier this year. It's geared toward younger travelers and those who can't qualify for a travel rewards credit card.