Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Ever looked at your iPhone, MacBook, or even an old iPod and wondered, “Why does the Apple logo have a bite taken out of it?” You’re definitely not alone. It’s one of the most recognizable logos in ...

In an interview with Numerama (via MacRumors), Apple industrial designer Molly Anderson was asked about the Apple logo being “upside down” when the iPad is in a case with a keyboard or is held in ...

One version of the invitation to Apple’s September 9 “Awe dropping” product launch event includes an Easter egg. Run your finger around on the Apple logo displayed on a touchscreen, and it’ll react.

An interesting piece suggests that Apple’s AI logo* – along with the new Siri icon – is intended to look friendly, unthreatening, and is deliberately non-anthropomorphic. *Yeah, that could be Apple ...

Apple finally made its October keynote official this morning with one of the most unique event invites we’ve ever seen. Instead of just using one standard design, Apple sent nearly every journalist an ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...