You want people to trust that the information in your magazine is reliable and objective. You don't want them to think that advertisers are influencing the editorial content of your publication. To ...

Magazines and newspapers are the two traditional print media used by companies for advertising. They share similarities in that both are static media that rely on readers to interpret messages with ...

A ray of light may be shining on the consumer magazine industry following one of its worst years of advertising page declines in recorded history, according to a leading Wall Street analyst. "The ...

The magazine industry puts on a brave face, but data doesn’t lie. New analysis from the Association of Magazine Media, which unabashedly pushed the power of print magazines as an advertising vehicle, ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

Circulation is only half of it. Magazines continue to reel from a sustained ad downturn. All this makes it a fine time to hear the state of the industry from Hearst Magazines President Cathleen Black, ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 8 hours 8 min ago By Ann-Christine Diaz - 8 hours 38 min ago By Mike Juang - 9 hours 8 min ago By Ad Age and Creativity Staff - ...